Privacy policy

Welcome to Babies Mart Australia (“we,” “us,” or “our”). We take your privacy seriously and are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use or access our website at babiesmart.com.au (the “Site”), purchase our products, or otherwise engage with our services (collectively, the “Services”).

By using our Services, you agree to the collection and use of your personal information in accordance with this Privacy Policy. If you do not agree, please do not use our Site or Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or for other operational reasons. Any updated version will be posted on our Site with a new “Last Updated” date. We encourage you to review this page periodically to stay informed about how we handle your personal information.

2. What Information We Collect

2.1 Information You Provide Directly

Contact Details: Your name, billing and shipping addresses, email address, phone number, or other similar details you provide when creating an account, placing an order, or contacting us.
Account Credentials: If you create an account on our Site, we collect your username, password, and any additional security or profile information.
Order & Transaction Information: Details about the products you order, payment confirmations, order history, loyalty points, reviews, referrals, and gift cards.
Customer Support: Any information you provide when you contact us for help, such as via email, phone, or live chat.

2.2 Information We Collect Automatically (Usage Data)

When you visit our Site or use our Services, we may automatically collect certain information via cookies, pixels, or similar technologies. This can include:

Device & Browser Information: IP address, browser type, device type, operating system.
Usage Data: Pages you view, time spent on each page, links clicked, and other actions on our Site.
Location Data: General location based on your IP address, if not disabled at the device or browser level.

2.3 Information from Third Parties

We may obtain information about you from third parties in order to provide and improve our Services, including:

Payment Processors: We partner with third-party payment services (e.g., Shopify Payments, PayPal, Afterpay, Zip Pay, Laybuy) to process transactions securely. These providers may share limited information related to your payment (e.g., confirmation, transaction ID).
Marketing & Analytics Services: We use tools such as Google Analytics, Facebook Pixel, Pinterest, TikTok, and Omnisend to help us understand user behaviour, serve relevant ads, and send promotional communications (if you’ve opted in).
Third-Party Apps & Integrations: We use various apps in our Shopify store (e.g., ShipStation, Assisty Inventory, Judge.me, Referwo, QuickBooks Online, etc.) that may process data on our behalf.
Marketplace Platforms: We may sell on third-party marketplaces (e.g., MyDeal.com.au, Amazon, Catch, Mirakl, etc.) and receive orders or customer details from those platforms.

Any personal information collected from third parties is handled according to this Privacy Policy and in compliance with applicable privacy laws.

3. How We Use Your Information

3.1 Providing Our Services

Order Fulfillment: We collect and use your personal information to process your orders, arrange shipping, manage returns or exchanges, handle payments, and communicate about your transactions.
Account Management: If you create an account, we use your data to administer, maintain, and secure your account.

3.2 Marketing & Advertising

Promotional Communications: With your consent or as otherwise permitted by law, we may use your email address or phone number to send you promotional materials, newsletters, or special offers. You can unsubscribe at any time.
Targeted Advertising: We use cookies, Google Analytics, Facebook Pixel, TikTok, Pinterest, and Omnisend (among others) to serve you ads based on your browsing behaviour and interests. You may be able to opt out of targeted ads through the relevant platform settings or industry opt-out sites.

3.3 Fraud & Security

Fraud Detection & Prevention: We retain certain information (including orders shipped to multiple addresses) to detect, prevent, or investigate potential fraud, chargebacks, or other unlawful activity.
Security: We may process data to secure our systems, prevent unauthorized access, and keep the Site safe for all users.

3.4 Compliance & Legal Obligations

Tax & Record-Keeping: We are required under Australian law to retain records, including orders and invoices, for at least five (5) years or as otherwise mandated. This applies even if you request deletion of your data, where legal or legitimate business interests necessitate ongoing retention.
Other Obligations: We may use your information to comply with other legal obligations, such as responding to law enforcement or regulatory requests.

3.5 Service Improvement & Customer Support

Support: When you contact us, we use your personal information to respond to your questions or concerns.
Analytics: We analyze usage data to understand how our customers interact with the Site so that we can improve user experience and develop new features.

4. Payment Processing & Telephone Orders

Third-Party Payment Providers: We do not store your full credit card details; they are handled securely by third-party payment providers (e.g., Shopify Payments, PayPal, Afterpay, Zip Pay, and Laybuy).
Telephone Orders: If you make a payment over the phone, we enter the provided details directly into our third-party payment system. We do not record or store your credit card information in our servers, browsers, or any local files.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (e.g., pixels, web beacons) to collect usage data, remember preferences, and optimize our Site’s performance. You can control or disable cookies in your browser settings. However, blocking cookies may impact certain functionalities, such as the shopping cart or checkout process.

Currently, our Site does not respond to “Do Not Track” signals. For more information about cookies related to Shopify, visit: Shopify’s Cookie Policy.

6. Disclosure of Your Personal Information

We may disclose your personal information in the following circumstances:

Service Providers & Vendors
We share information with third-party vendors (e.g., shipping, payment processors, data analytics, marketing platforms, inventory management, and customer support tools) to help us operate our business.
Business & Marketing Partners
We may share relevant data with our marketing partners (e.g., Facebook, Google, Pinterest, TikTok) to serve you tailored ads, measure ad performance, or facilitate affiliate and referral programs.
Corporate Affiliates
If we have affiliates or are part of a larger corporate structure, we may share information within our group for legitimate business reasons.
Business Transactions
If we are involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.
Legal & Regulatory
We may disclose information if required by law, court order, or when necessary to protect our rights, and our users, or comply with a judicial proceeding.

We take steps to ensure any third party who receives personal information processes it in a manner that meets our legal obligations under Australian privacy law.

7. Retention of Personal Information

We retain your personal information only as long as necessary for the purposes described in this Privacy Policy, including:

Fulfilling your orders and managing your account.
Meeting Australian tax and accounting requirements (usually at least five (5) years).
Addressing disputes, investigating or defending legal claims, chargebacks, and preventing fraud.

If an order is completed, delivered, or otherwise finalized, we typically cannot modify or remove personal information linked to that transaction due to accounting, legal, and fraud-prevention needs. When your personal information is no longer required for any legal or legitimate business purpose, we take reasonable steps to securely destroy or de-identify it.

8. Your Rights & Choices

Under Australian privacy law, you may have the right to:

Access the personal information we hold about you.
Request Correction of inaccurate personal information.
Request Deletion of certain information, subject to legal or business-related exceptions (e.g., tax, warranties, chargebacks, or ongoing investigations).
Withdraw Consent for marketing communications at any time by using the “unsubscribe” feature or contacting us directly.

To exercise these rights, please contact us via the details in Section 12. We may need to verify your identity before fulfilling your request. If we decline your request, we will provide reasons where required by law.

9. International & New Zealand Customers

Currently, we ship to and serve customers in Australia and New Zealand. If you are located in New Zealand, please note we handle your data in accordance with the principles outlined in this Privacy Policy, which align with the New Zealand Privacy Act 2020 requirements. For any questions or concerns, please reach out to us using the contact details below.

10. Children’s Privacy

Our Site and Services are intended for use by adults. We do not knowingly collect personal information from children under 16 years of age without parental consent. If you believe a child has provided us with personal information, please contact us so we can remove such information from our records.

11. Security Measures

We take reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, misuse, or disclosure. However, no internet-based site or data transmission can be entirely secure. If you suspect your account or information has been compromised, please contact us immediately.

11.1 Cybersecurity & Fraud Alerts

No Card Details via Email or SMS
We will never ask you to send your credit or debit card details via email or SMS. If you receive a request asking for such details, please do not respond and contact us immediately.
Invoices & Payment Links
Occasionally, we may send you invoices that include a secure payment link. These links will always direct you to a URL beginning with https://babiesmart.com.au. If you receive an invoice link that does not match our domain or looks suspicious, do not click it. Contact us right away to verify the authenticity of the communication.
Report Suspicious Activity
If you notice any suspicious activity, such as emails impersonating our brand, fraudulent payment links, or requests for confidential information, please let us know as soon as possible so we can investigate and take appropriate measures.

12. Complaints & Contact Us

If you have any questions or complaints about how we handle your personal information, or if you wish to exercise any of your privacy rights, please contact us at:

Babies Mart Australia
Address: Factory 30/68-78 Rosebank Avenue, Clayton South, VIC, 3169, Australia
Email: customercare@babiesmart.com.au

We will investigate and respond to complaints within a reasonable period. If you are dissatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or the relevant authority in New Zealand if you reside in NZ.